Hosted Buyer Program SBE 

The program offers the opportunity to partner with leading providers in an optimal and efficient manner and creates exceptional networking opportunities with top industry and destination professionals.

You are an event organizer and/or decision maker in the choice of event providers and venues, but your company is not located near the SBE show or its surroundings and your time is limited?

Our TOP BUYER* program can be the solution!

An ideal formula to discover a destination, new places and new service providers on the spot, in record time, and to keep an eye on the sector, all expenses paid.
Séminaires Business Events invites you and takes care* of your entire stay!
You benefit from personalized support to meet your needs and projects, and VIP management of your participation.

On the first day of the show, you will participate in scheduled meetings with exhibitors, followed by a business lunch.
You will also discover the city and a selection of regional players during an eductour.

Become a VIP by taking advantage of the TOP BUYER program!

*Limited number of places. One person per entity. Subject to acceptance of your file.

The advantages of the program

  • Transportation from the main cities.
  • Transfers during the program.
  • Accommodation in 4 or 5* hotels.
  • Catering.
  • Exceptional Eductour.
  • Accompaniment and VIP welcome by the SBE team and its partners.
  • Tailor-made meeting program, personalized to meet your needs and projects.

Who is the program for?

  • Company managers.
  • Marketing Director.
  • Sales Director.
  • Internal or external communication manager.
  • Purchasing manager.
  • Agency.
  • Executive assistant.
  • Decision-maker in communities …


Top Acheteur Lyon program (3 days, Thursday February 8 to Saturday February 10)


Discover the emblematic establishments of the city of Lyon and stay in one of France’s finest hotels!

As you explore the city of Lyon and its facilities for seminars and other corporate events, you’ll visit a number of venues and hotels offering accommodation and hospitality solutions.


Lunches and dinners will be held in Lyon’s emblematic restaurants, which, let’s not forget, is the capital of French Gastronomy!

And take time to anticipate your team outing!

In the company of Only Lyon, Lyon’s tourist office, you can learn more about the city’s history and plan the next visits and activities for your seminar in Lyon.


In just 3 days, you’ll have enough contacts and addresses to create your next corporate event on your return.

« Participating in the Top Buyer program is an opportunity to discover and exchange with future partners »

Yves Rioton

Two cities to discover the MICE offer of South-East France!

Lyon and more widely the Auvergne-Rhône-Alpes, as well as Marseille and its greater region, are among the most attractive areas in France, and can pride themselves on bringing together the cream of the business tourism and event industry professionals.

Whether it is a place, an activity or an event service, in the city, in the country, by the sea or between mountains and lake, these experts have chosen to exhibit at the SBE show.
They are looking forward to meeting you!